The China Series, Part 11 Apr16

The China Series, Pa...

When this series first began, we mentioned that Disney was having a hard time saturating China with content. Movies from the west were limited by the Chinese government and Disney was not allowed to have a dedicated channel on television. It would be difficult for families to connect to the...

The China Series, Part 10 Apr15

The China Series, Pa...

In the concept art of Shanghai Disneyland released thus far, people have made out areas of the park that seem to be enclosed. The architectural style appears to be French classical. If so, then the inspiration probably came from Tokyo Disneyland and several other Asian theme parks. Main...

The China Series, Part 9 Apr14

The China Series, Pa...

Shanghai Disneyland would be building on more than half a century of innovation from the Walt Disney Company. Some of the best and brightest minds in Imagineering, management and the business side of Disney had been putting their collective efforts into the project. The resort would be the...

The China Series, Part 8 Apr11

The China Series, Pa...

Despite residing in the same nation both Shanghai and Hong Kong were different experiences culturally. They had different clientele, different expectations and even different languages. Think of the diversity experienced in the USA. The people from New York have different tastes from those in...

The China Series, Part 7 Apr10

The China Series, Pa...

Appealing to the steadily growing Chinese tourist base had turned out to be difficult for foreign travel agencies. Companies in the US and Europe had begun training their employees in cultural differences between Chinese tourists and other international visitors. The term “China...

The China Series, Part 6 Apr09

The China Series, Pa...

Over the past few years, there had been reports that the unparalleled growth in China’s gross domestic output had been inflated. As stated earlier in the series, the Chinese Government had created 5-year plans to improve the infrastructure, standard of living and economy for all of the...

The China Series, Part 5 Apr08

The China Series, Pa...

Toy Story Land, Grizzly Gulch and Mystic Point were the areas of the park in which visitors saw tremendous value. The Disney Imagineers had actually learned how to adapt attractions for the Asian market well before Mystic Point was conceived. At Disney’s Hollywood Studios in Florida the...

The China Series, Part 4 Apr07

The China Series, Pa...

Hong Kong Disneyland had turned the corner in 2011 with the opening of Toy Story Land. The new land helped slow the tremendous losses the park had been experiencing previously. A year later the park opened Grizzly Gulch, formerly known as Grizzly Trail. Joe Lanzisero, the Senior Vice...

The China Series, Part 3 Apr04

The China Series, Pa...

The Disney Company had spent $465 million dollars to expand the Hong Kong Disneyland resort and try to stem annual losses. It was not Hong Kong Disneyland that set the presence for underperforming parks. The Disneyland Resort added a second gate on February 8, 2001. Disney California...

The China Series, Part 2 Apr03

The China Series, Pa...

When Hong Kong Disneyland opened to low attendance, the owners and shareholders were alarmed. Disney was not happy with consecutive $200 million losses and knew it had to do something to turn the tide. They began negotiations with the Hong Kong government to expand the park in 2007. It may...